Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., is keeping its foot on the gas in 2026 – announcing a new partnership with JMF Motorsports and aligning the light beer brand with a team known for precision, performance and competitive drive.
As Outlaw continues its rapid national expansion, the brand is doubling down on partnerships that reflect its identity. Hardworking, high-energy and built for those who show up and go all in. The collaboration with JMF Motorsports is designed to bring Outlaw into the heart of race culture, connecting with fans in an authentic environment.
“This partnership is a natural fit for Outlaw,” said Ari Opsahl, CEO of Outlaw Light Beer. “We are a brand built on grit, momentum and showing up where it matters, and JMF Motorsports embodies that same mindset. This is about aligning with teams and communities that live that spirit every day.”
Outlaw Light entered 2026 with significant momentum, having closed 2025 as the fastest-growing independent light beer in the U.S. The brand surpassed a 1,000,000-case annual run rate and expanded distribution to all 50 states. Additionally securing placements with major national retailers, including Walmart, Kroger, Costco and HEB, alongside a growing presence in c-stores like Circle K and QuikTrip.
From music and live events to motorsports and community-driven experiences, Outlaw is focused on creating moments that feel earned, not manufactured. At its core, Outlaw remains committed to delivering a high-quality, affordable light beer that’s crisp, crushable and refreshing — all while challenging a category long dominated by legacy players.
● WHAT: Outlaw Light Beer partners with JMF Motorsports
● WHEN: Announced April 2026, rolling throughout the 2026 season
● WHERE: Integrated across JMF Motorsports platforms, events and fan experiences
For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.
ABOUT OUTLAW LIGHT BEER
Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.
Contact: Josiah Kinman, Champion
936.615.8979; jkinman@championmgt.com