As the 2024 season approaches its closing stages, our focus now shifts to what's on the horizon for 2025, and the exciting and promising changes contributing to the growth and evolution of the organization. During the Road America event, SRO’s Founder and President, Stéphane Ratel, alongside SRO America’s President, Greg Gill, unveiled an array of updates and enhancements for the upcoming season. Their joint presentation highlighted SRO America’s commitment to innovation, competition, and sustainability.
New Structure for TC America
The TC America powered by Skip Barber Racing School series will see a fresh restructure in 2025. This change is designed to streamline competition and enhance the on-track. The upcoming season will see:
- Single-Class Focus: TCX and TC classes will be combined into a single, more competitive field, fostering closer racing and clearer distinctions in driver performance.
- Three-Day Race Weekend: The action will be packed into a Thursday to Saturday schedule, allowing for more focused and intense racing over a shorter period of time.
- Feature Races: Teams and fans alike can look forward to a new format consisting of two to three 25-minute feature races, delivering quick, high-energy racing.
- Manufacturer Supported Race Cars: The 2025 season will emphasize manufacturer-backed vehicles, ensuring top-tier performance and innovation across the board.
- Youth-Focused Content Strategy: A new bespoke content strategy will target younger audiences, leveraging digital platforms to bring the excitement of TC America to a broader and more engaged fanbase.
Fast Stats and Global Reach
The numbers speak for themselves as SRO America continues to grow and expand its global influence:
- 21% Growth in Spectator Attendance: Our tentpole events have seen a significant increase in live audience numbers, underscoring the series' appeal.
- 1.4 Million Total Social Media Following: Our online community is stronger than ever, with fans around the globe tuning in to the latest updates and content.
- 16.1 Million Total Social Impressions: To date, our social media presence has generated over 16 million impressions, reflecting widespread interest.
- 1 Million Total Social Engagements: Fans are not just watching, they are actively engaging with our content across all platforms.
- 2.5 Million Total Livestream Views: Our livestreams have reached an impressive international audience, with views only continuing to climb.
- 19 Million Total Livestream Impressions: The reach of our livestream content is immense, showcasing the heightened interest in SRO globally.
- 220 Million Total Households via Broadcast Partners: Our broadcast reach ensures that millions of homes can enjoy the thrill of SRO races.
- 4,127,954,439 Total Impressions in 2023: With over 4 billion impressions, SRO is firmly established as a global leader in GT racing.
SRO’s Road to Carbon Neutrality
Since 2020, SRO has been at the forefront of integrating environmental and social goals into its operations. By the end of that year, the global organization had achieved 33% carbon neutrality across one continent. Fast forward to today, SRO is proud to say that the series has reached 100% carbon neutrality across all five continents. This milestone is part of SRO’s 10-year sustainability strategy, which focuses on continuous carbon reduction and offsetting unavoidable emissions. The series remains committed to operating at carbon neutrality while actively promoting a sustainable motorsports network.
Keeping Costs Level
SRO America continues to stand out as a premier racing series in the United States, offering unparalleled diversity in competition at a low cost. Our ongoing efforts to keep costs leveled while competing at some of North America's most prestigious and iconic tracks ensure that SRO America remains accessible to teams and drivers alike across all series.
2025 Indianapolis Date Change
The 2025 calendar features a key update for the season finale event – the Indianapolis 8 Hour presented by AWS. Originally scheduled for earlier in the month, the event will now take place two weeks later, with the Fanatec GT World Challenge America feature event scheduled for Saturday, October 18th, and the final rounds of the GT America Powered by AWS, Pirelli GT4 America, and TC America Powered by Skip Barber Racing championships concluding on Sunday, October 19th.
This adjustment will not only extend the GT3 endurance race into the night but also enhance the overall excitement as more of the race takes place under the cover of darkness. The 2025 edition will see the most extensive night running in the event’s history, with the iconic Brickyard’s lights guiding the way through Indianapolis Motor Speedway’s longest-running endurance event.